About Me
I am co-principal of WebAttract, a global leader in informational webinar production and demand generation, utilizing my 20 years' experience in Global Sales, Marketing, Alliances & BizDev, to drive our live webinar events.
During my career, I've established myself as a master of the science and art of audience recruitment as well as solution selling. I'm become well-known for translating abstract features & benefits into meaningful, laser targeted value propositions which delivered millions of dollars in sales results for companies like Pitney Bowes, Century Link, MapInfo and others.
My innovative contact database methodology converges reputable data sources with social media (45+ million BTB contacts) and drives a prospecting process which has driven standard-setting webinar registration counts for companies as diverse as Underwriters Laboratories, Toolingu.com, Directions Media and others.
With over 2,300 connections on LinkedIn, I am an active member in the eMarketing Association Network, the American Advertising Federation, the B2B Lead Generation Roundtable, FastTrack Business Network, Media Professionals Worldwide, the Sales Lead Management Association, and other professional sales & marketing organizations. I also founded the WebAttract Thought Leadership Webinars group on LinkedIn and the WebAttract Blog, am a regularly contributing expert to Bright Hub's Sales & Marketing Channel and have authored numerous white papers and articles within my core competency.