In the world of web development and web design, the need for content to fill the pages of that new creation is at the heart of presenting that finished product. Many web development companies outsource the content for the websites to large writing companies in order to keep profits high and costs down. Unfortunately, a website content scam may just cost them more than they are saving.
At the heart of the web content scam is broken English. Nearly every web developer has ordered content and been sent files that read awkwardly with many misspellings and grammatical errors. The sentences did not flow, the context was off and the content simply did not present the image the web development company wanted to portray.
With a deadline fast approaching, the web development company chooses to heavily edit the content and post it on the new site for the client to see. The client comes back a few days later and cancels the site saying they will not work with a web developer who plagiarizes. The content passes Copyscape, right?
When the web content is presented to the web developer the misspellings and sentence structure was purposefully altered in order to pass Copyscape. The articles are taken directly from the web and submitted as unique works to the web development company on a tight time schedule. When the content is edited, the red flag of plagiarism flies up and the web development company is left with no client, no money and a huge amount of copied content.
The best way for a web development company to avoid the Copyscape scam is to either hire an in house writer, or order the content from a reputable company or individual. Referring to other web development companies for the source of their content may seem taboo, but may just save the web developer from embarrassment and a loss of revenue.