When the program first launches there is an option to create animated web ads or non-animated ads. Select the animated choice, and the next screen offers two choices: “Start Creating Ads” or “Short Tutorial.” The first choice brings up a work space with template choices on the top left, a design screen on the top right, an ad preview area on the bottom left, and a place to enter text on the bottom right.
Although the templates are identified only with numbers, that is, “Template1, Template2, Template3” etc., it is easy to pick a template from the list because each one is previewed in the small window on the bottom left. The best way to approach design is to ignore the graphic images and text because you replace these with your own images and text. Concentrate on how the animation and background colors appear and select one that fits whatever you intend to advertise.