Swishmax is easy. A complete flash virgin can learn to make a flash movie in an hour and be proud of the result. Without education or a step by step tutorial, it is unlikely that a newbie to flash could learn to change the background color of the panel in an hour, and it only gets worse from there. The learning curve is steep, but the reward is an understanding of the process impossible to learn by using Swish.
Swish effects are built in, and there are a lot of them. Making things happen to your words and images, like explosions, dramatic exits and waves, is a matter of selecting an effect from a list. Once the effect is chosen, things like speed and position can be adjusted. Flash is less intuitive….the difference between building a birdhouse from a precut kit…and building one from pieces of wood.