Continuous costs -- dealing with upgrades, renewals and self-promotion
Once you have the website up and running, the costs should be all taken care of, right? Wrong! You still have to promote your site, deal with bandwidth upgrades if needed -- and a little self-promotion never hurts, either. Alas, every single one of these items is going to cost you in one way or another.
Fortunately, these can often be done for less than you initially paid, either for the first instance or completely low-cost. If your bandwidth starts getting eaten up by your visitors to the point of exceeding your agreed-upon limits, you can may be able to upgrade to a higher bandwidth for a nominal one-time discount on the normal rate. After that, however, you may get stuck paying the standard price for the upgraded package so be ready to counter this in some way. Affliliate programs and advertising programs that will bring in revenue are a great way to handle this hurdle.
Speaking of advertising, why not put some of that money to good use and promote yourself? There are several programs out there available to webmasters to help promote their web site.
And finally, when it comes time to renew and you've committed to another go, your hosting provider can assist you with this through an automatic billing (like your Internet service provider does) or by providing a link to an area of its website dedicated to account renewals for the hosting services you utilize. Usually, you only need to do this once or twice a year, so that it gives you time to plan ahead. But remember, if you no longer need the hosting services for whatever reason and you're content with closing down your site, that's fine too. Just be sure you know of any deadlines you may have, in case there are any penalties for cancelling a renewal too quickly.
And that, dear readers, wraps up this discussion. In a future Bright Hub feature, this guide will be referenced and expanded upon to cover the costs associated with actually building a website. In the mean time, be sure to check out the related reading section below.