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Tips to Improve Web Design Quality

written by: Lucinda Watrous•edited by: Michele McDonough•updated: 2/16/2010

Quality web design is important for the success of any business with a web presence today. Read on to find web design tips to help web designers build websites with higher quality. Keeping these tips in mind will lead to happy clients and even happier web surfers.

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    Web Design is a very competitive field as the Internet continues to grow. Just a few years ago, many people thought Web Design was limited to professionals with a related education, but now, anyone who wants a piece of the 'net can go get it. Before you dive right into designing your own website, read this collection of web design tips to help you get started.

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    What is Web Design?

    We all know web design is the practice of designing and creating websites for the Internet. As with anything else in life, it's never that simple. Designers must take time to plan the website, consider the audience, consider the company and purpose, and then tie all of these elements together into something both the company and potential clients are happy with.

    Some websites are going to be easier to design than others because they do not have many small considerations to account for, whereas others are going to take tremendous effort. It depends on a variety of factors such as: niche, budget, time line and features.

    Taking time to familiarize yourself with the elements of web design will help you get a better grasp on what you should aim for when developing a website for any audience. Though every audience will have different requirements and specifications, the basic premise will always be the same: give the audience what it needs.

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    Website Planning

    Website planning generally takes longer than the actual design and construction of a website, but if done correctly, can save a lot of time and hassle in the long run. In addition to planning the website design with the audience in mind, a web designer must also take time to build a marketing and advertising plan.

    With a marketing and advertising plan in place as the website is being designed, the web designer can make several decisions early in the process to better facilitate the long term goals of the site where traffic and revenue are concerned.

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    The User Interface

    The user interface is the most important aspect of web design because it is what people see and use to navigate your website. As a gateway between you and your audience, the user interface serves several goals and objectives including clearly communicating your message and accurately representing you, and meeting the needs of the audience. It should be easy to use and attractive so you don't lose potential clients who get frustrated by not finding the information they seek. There are several steps in developing the user interface so it must be a carefully thought out venture which ideally plays a major role in website planning. Once the user interface has been designed for the audience and tested for web usability, the hardest part of the web design is complete.

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    Considering Disabilities in Web Design

    An often overlooked area in web design lies in creating a website accessible to all users, regardless of disability. People who have trouble seeing or hearing should always have alternative means of obtaining the information provided on your website. People who have cognitive disabilities are also an important part of your audience and their needs should be taken into consideration as well.

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    Why All of This is Important To You

    Whether you're venturing into web design as a hobbyist or a professional, it doesn't matter. There are billions of people all over the world using the Internet each day who need quality websites to get the information they seek. Everyone who takes time to design a website, whether it be one or twenty-five, needs to know these important web design tips in order to create the quality websites surfers are looking for.

    The more you know before delving into creating your own websites, the better you'll be at producing quality sites for a variety of audiences.