A podcast is a recording of your voice that is made available to be listened to from your blog or downloaded to a listener’s iPod or other audio device. It's basically your own mini radio talk show. It can be as simple as reading a “post” rather than putting it up in writing or as elaborate as a blend of music and an interview. One of the biggest benefits of podcasting on your blog is that podcasts of all topics are in high demand. Basically podcasting will get you a whole new stream of traffic and subscribers for your blog. Here are some other benefits of podcasting on your blog:
Reach a Brand New Audience
In general, people like to experience their media in all sorts of ways and by offering another options such as podcasting, you can effectively reach a new audience for your blog. With a media option that is essentially an mp3 audio file, then your listeners are able to multi-task and listen to you while they are doing other things.
Create and Build a Better Relationship With Your Listeners
When you utilize podcasting for your blog, you are putting a voice to your blog. This helps you become distinguishable from all of the other blogs in your niche. It also helps that podcasts are an opt-in method. This means that only those people who are truly interested in the things you have to say will listen to your podcast.
Highlight and Establish Your Authority
One of the greatest benefits of podcasting is that when you give away useful information you are highlighting and establishing your expertise in your blogging niche. This can be an immeasurable value as people will begin to trust you and your knowledge of the subject and will do so in the future. They will come to you first, just to see what you have to say on the subject.
Increase Your Potential for Advertising Money
If you can create a podcast that becomes popular over time, then you can increase your potential for advertising money. If you have a definite and trackable value, then you can sell slots for advertising in your podcast.
Respond to Feedback
Your podcast is a perfect opportunity to respond to any of the feedback you have received on your blog. This gives you an opportunity to really connect with your listeners and they will appreciate that you do listen to what they have to say.
As you can see, there are several benefits of podcasting. When you take the leap into podcasting, your blog will become much more than just a one-trick pony. It will become a multi-media star.