Tips for Monetizing your Blog

Written by:  • Edited by: Michele McDonough
Updated May 9, 2010

Blogs are hugely popular nowadays and it can be a rewarding experience to provide your readers with quality content. However to produce a great blog takes time and many bloggers are keen to bring in some return for their hard work. This article examines the various ways you can monetize your blog.

Blogging for Fun and Profit

Writing a blog can be an enjoyable and rewarding experience. It is nice to provide people with useful information or interesting articles to read but if you spend a lot of time and effort on your blog then you may feel some recompense is in order. If you have built up a blog and find that you now have a decent level of traffic and an avid readership then it could be time to look at ways of turning that traffic into cold hard cash. This article will give you some tips on how to monetize your blog.

Is Your Blog Ready?

Before we look at how to make money from your blog it is worth mentioning that many of the strategies you’ll employ for bringing in the cash will negatively affect your readership. Generally speaking people are turned off by advertising and the more pervasive the advertising is the less likely they will stick around to read your content. This is especially true of social website traffic from places like StumbleUpon or Reddit. These savvy surfers will often turn away from websites which carry too much advertising. You also need to consider how much money you will make from adding adverts. If you were to implement Google Adsense for example, which is the most popular system, then depending on your traffic and keyword focus you could find, even with several thousand visitors a day, that you only make a few dollars. In return for that money you might be putting off readers.

There is much debate on the topic but I would suggest building up a good readership before you attempt to monetize your blog is a good idea. A strong visual design and focus on great content will draw in visitors and it will also encourage more external links. Build these assets up before you attempt to make money. When you do decide to monetize your blog you can expect some negative feedback from some of your loyal readers, just explain the situation politely and stick to your guns. If you have made the decision to try and earn some money from your hard work blogging then you should commit, a half-hearted approach is unlikely to get results.

There are a couple of ways you can turn your blog into cash without scaring off readers so lets take a look at those first.

Selling Digital Content

Alongside your free articles you could try offering some paid content. The most obvious angle here would be to create an E-book and charge a fee for it. Naturally you would need to make sure the E-book was worth paying for and it should reveal some useful tips or secrets which aren’t readily available on your blog already. You could also offer tutorials depending on your area of expertise. You could generate Podcasts and Videos and sell them via the blog for a small fee. All of these things are free to generate multiple copies of so don’t price them too highly and you’ll encourage more sales.

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