Although there may be more specific objectives, depending on the top of site you are developing, the following items should always be kept in mind.
Create Web Pages to Make Web Site
When you start developing your web site, make sure that all web pages point to the main page of your site (also known as the home page). You want to make it easy on you and your readers to go back and forth between the each web page and home page so you and your readers can find needed information. This will also make it easier on you to update information because you will know where you need to go with the new information.
Make it Attractive
People are willing to learn a new system or use a web site if it looks nice. When creating your web site, take great care in how it looks. Don't have too much information on one web page because that will frustrate your readers. You want to make sure that the theme of the site matches your audience's style as well. You want your web site to stand out but you don't want people thinking it's over the top.
Create a Simple Layout
This goes along with the attractiveness of your site. You want to choose a layout that will be operational but pleasing to the eye as well. One of the best ways to make a layout that appeals to most people is to have some white space (not too much), some pictures, and then information presented throughout the page with bolded titles and subtitles.
Operational Interactive Forms
If you plan to have surveys, quote requests or other forms on your web site, which allows users to come to your site, enter information and then receive a result, make sure that it is in good working order. You don't want to have visitors come to a site that does not work because they may never come back to your site.
Make Your Site Consistent
Don't make it difficult for visitors to navigate through your entire web site. If you want them to click on pictures to take them to another web page, then make them click on pictures throughout the whole site. Making your visitors guess what they need to do to get somewhere else on each web page will only make them frustrated and want to leave your site.
