1. A Website is Useless
As popular as social media is, some people believe having a Twitter account or Facebook page is enough, but they fail to see that every social media platform still has a “website" field waiting to be filled. Social media pages and profiles lump you in with the crowd, but a domain allows you to establish an online identity that’s all your own.
For individuals, a personal website can be a powerful branding tool for job hunting, fundraising, online dating, or building a solid email signature. For businesses, a website is even more important. Your unique brand is one of your greatest assets, and a dedicated domain name can make a powerful statement. A website also allows your business to leverage different channels of digital marketing, such as SEO and advertising.
Do some research to find the right domain name for your needs — one that will capture attention by being quirky, funny, or self-evident. It might be hard to find the best domain with a “.com" these days, but that shouldn’t stop you. Explore the .net, .co, .org, and .me domains for different purposes — don’t necessarily stay with the .com suffix just because it’s common. But make sure that the URL is either memorable or to the point.