Social networking has come a long way from the days of MySpace, which was seemingly used exclusively by teenagers, or Facebook, which was believed to be exclusive to college students. Social networking has now become the norm for individuals and businesses alike. However, why have businesses begun to hop on the social network bandwagon? It's simple: exposure.
Imagine if you operate a local retail business. You do pretty well for a local business and have a steady stream of both regular and new customers. One day you decide to create a Facebook page. When one of your customers "likes" your Facebook page, chances are most of the people on his or her friends page will see your business name, which equals free advertising. By offering specials and discounts to those who see your Facebook page, you've got a great way to gain new customers and to keep people coming back.
Twitter is another example of a fantastic social networking idea for a business. Tweeting special discount codes to your followers and hosting fun trivia giveaways are a great way to attract new customers and provide a helpful boost to customer loyalty.
Of course, if you've never started using a social networking site - especially for a professional purpose - this might all seem a little difficult. Not at all! Check out these fantastic tips, tricks, and tutorials which are guaranteed to get you up and running. We'll teach you how to start using popular social networking sites, how to link these sites with your existing websites, and even show you some fantastic apps to keep your fans updated wherever you go!