Bad Spelling Can't Really Be Costing Me Money
Can it be true that something as basic as spelling is really costing you money? Well, actually all the evidence seems to point that way. The BBC recently reported that not only does good spelling make a difference, the lack of it could be costing online companies millions in lost revenue. So to you it might be small, but if there was a simple way to increase your revenues with little effort or cost then you'd take it right?
Online entrepreneur Charles Duncombe has seen the evidence for himself. His sales figures clearly indicate that spelling incorrectly actually puts consumers off from giving you their business. After spotting a typo on one of his websites he closely monitored the sales after it had been fixed -- the revenue was twice as high.
And it isn't just one sale you are missing, or even all the sales today -- it's costing you future sales too, as would-be consumers become concerned about your credibility as a company.
Still seem like a small issue? Let me put it this way: where do you often see bad spelling and grammar mistakes online? Those wonderful scam emails that we've all received over time always have bad English, so you can see the link. It's a red flag to a potential customer, and that flag says: "Stay away from this company. They aren't professional so how can you trust them with your money?"
The problem is that if you work in an especially competitive market and your competitors have a well-presented site with no typos or spelling errors, this could be the difference in them getting the business instead of you. Consumers nowadays will shop around, and especially so if your webpages are full of errors. Even if your store is on eBay, this is still important -- in fact it could be more crucial as potential customers can easily compare listings and descriptions side by side. You've done your price research and have good feedback, but if you don't present yourself professionally, people are likely to assume something is amiss.