What Facebook for Business Offers
Most businesses are present on Facebook in the shape of a page which users of the website can regularly visit for news and information, to “like" particular things and generally interact with you or other users of the page. More importantly to you, their activity on your page is shared with their Facebook contacts, thereby spreading the word of your online presence and the services that you offer.
Pages have been available on Facebook for a while, but with Facebook for Business you can really see how to leverage them in your favor. Rather than have your business on Facebook, a page can help your business become an actual part of Facebook for the many users who visit you. It’s all about generating a community around your business or product, something that Facebook is keen for you to do with these tools.
If you are an existing Facebook user, you have probably noticed the ads that are run on the right-hand side of most pages. These are the targeted adverts that I mentioned above and are used to find potential buyers of specific products with absolute precision. Facebook for Business includes ads within its feature-set, another existing tool that is highlighted as a key element.
In addition to these aspects of Facebook that you might already be interested in, Facebook for Business has a couple of other tricks up its sleeve…