Providing Interesting, Inspiring Content
So how do you go about providing content of this kind, and can it really be used to get more comments for your blog?
Basically you need to be prepared to open your heart. This might be uncomfortable for many, but by being honest you can inspire a response from your readers.
For instance, you might run a blog that reviews something, perhaps power tools. Posting a review of an electric drill that is unnecessarily positive (perhaps to aid links to an affiliate) might seem politically safe, but it can seriously affect your reputation and standing, making you and your blog look nothing more than a big advertising effort. Not only that, any comments you do receive when following this approach could be quite negative
However, if you offered constructive criticism of the device, highlighting any issues with performance or suitability when drilling into different surfaces then you are likely to both generate an interesting discussion over the merits of the device as well as highlight your reputation as someone who knows about power tools.
A well written post that gives an opinion will do more to improve your bank balance in the long run than a short-term boost via an affiliate account.