Winning Landing Page Design Tips
Now that you understand the importance of landing pages, you will have to focus on winning design. It needs to be clean, attractive and easy to navigate.
Your landing pages need to have one dominant element. Having too many visuals or pieces of content fighting for attention will only get visitors confused. You may think that the availability of many elements gives people many opportunities but the fact is that they will be looking for one thing and expecting to discover it immediately.
The landing page should also make it easy for people to navigate from one part of the website to another. A carefully designed top-level menu should be present.
Content should also be chosen with caution. It needs to establish a direct connection between the banner or keyword and the website. When clicking a search engine title or a banner link, people will be expecting to discover certain content. If this content is unavailable, readers will simply leave the website and look for the topic of interest elsewhere.
Let visitors know what to expect and what course of actions will be most appreciated. Prioritize on the main goal of the landing page. You can use graphics or a plain piece of content but make sure that visitors see it first.
Once again – keep it simple. Use white space and functional elements wisely. Readers need to be aware immediately what the page is all about.