written by: Rishi Prakash•edited by: Linda Richter•updated: 6/30/2011
In today’s business world, an online presence is a must for anyone who wants to offer some kind of services, products or information on the web. However, the vital question is how to go about it?
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Establishing an online presence means that you should create a website that can communicate online with consumers and clients in the best possible manner possible. Other vital questions to consider include how to design website architecture and layout, as well as how to promote the site in order to obtain business on the web. The fundamental points one should consider before crafting a website will primarily depend on functions and purposes. When building your website, be sure to consider the following.
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Make the site striking and user-friendly: An unprofessional website is as bad as not having a website at all. Therefore, your site should look professional to make a good impression on visitors. Visit similar popular websites to see the architecture and the layout they use. One important point is that your website should have an easy navigation system For example, if a visitor clicks on a particular link on the site – there must be a navigation system that will allow him/her to easily return to the homepage.
Pull visitors towards the site: Most products and services are available on the internet. Therefore, since competition exists, the way you present your goods or services really matters. The most important point is whether your site is being viewed or not. Therefore, website promotion is compulsory – publishing your website with search engine optimization (SEO) in mind will allow more and more people visit your site. Write good content and offer something unique from others -- this will really work.
Attract offline consumers: Some consumers don’t like to purchasing products online. Therefore, you should allow your customers to contact you via telephone or mail to order products as well. Place your telephone number (toll-free, if possible) in a prominent place on your website.
Revamp the site: Once your website is published online and you are making good business out of it – you need to revamp the site at some intervals, may be in a year or after six months time. You can do that by adding new products, information, or by changing the color of the web pages. This is very important because consumers really like new things on the web.
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A website serves various functions depending upon the kind of services and goals attached to it. Planning on the other hand is also important because it is associated with your aims and desires you have set for a particular business. Therefore, certain things need to be carefully planned in order to establish an effective online business.
By creating a website that is user-friendly, aesthetically pleasing and well written, you can build a strong online presence for a successful business.