If you've ever designed a website and wanted to know which parts of a site were the most popular, no doubt you've tried many tools. ClickHeat is one of those tools. ClickHeat is a visual heatmap that shows where visitors click. What sets ClickHeat apart from similar web analysis tools is that it allows you to determine not only a site's hot spots, but the cool spots also. You can see at a glance what areas are not popular, and get to work figuring out why.
You may wonder why it's necessary to see a site's cool spots. Sometimes cool spots indicate a problem with the way a visitor views your site. If a visitor is using a particular browser, or has an unusual screen resolution, your site may be distorted. Working in conjuction with ClickHeat's visual heatmap and visitor information, you can determine why that section of your site is not grabbing your visitor's attention.
Another good use for ClickHeat is to see how to maximize your website's usability. If you notice that your site visitors are clicking on a static logo, expecting it to take them to back to homepage, you'll probably want to configure the logo to link back to home. Conversely, if you have a link connected to an image, and visitors are not clicking the image, they may not understand it's a link. ClickHeat allows you to quickly observe how visitors understand your site.
If you've ever browsed at the prices for visual heatmaps, you know that this tool isn't cheap. Fortunately, ClickHeat is free, which is a great alternative for those who are just venturing into visual heatmaps. It's a handsomely equipped starter tool, and also nice for the casual developer. Downloading and installing is easy, and ClickHeat offers a comprehensive help guide in case you get lost.
ClickHeat does require javascript.