Step 4: Make It Functional and Easy to Use
An effective newsletter should be easy to scroll through. It has to appear rich without being exceptionally long and overwhelming.
Make sure that all of the links function impeccably. People will be annoyed if they want to find out something more but are incapable of accessing your website.
Add an easy to use ‘unsubscribe’ option. Even if people are devoted, they may get tired with your newsletter. They should be capable of unsubscribing without having to search for the right link and option.
All functionalities should be tested and working. Keep it simple. A newsletter that is easy to use will be more effective than a complex bulletin that has numerous complicated interactive opportunities.
The right balance between design and text will help you create the perfect online newsletter marketing campaign. It will result in instant traffic increase. E-mail marketing can be very useful, especially if it is combined with other promotional strategies. The budget and effort needed for the creation of a bulletin are insignificant in comparison to the positive results connected to it.
Source: The author's web marketing experience
Image Credits: sxc.hu, Author: hoefi