Article Marketing: Improve Traffic and Search Engine Ranking for your Website

When promoting your website something that you should consider is article marketing or article syndication. This is a good way to improve your search engine ranking and increase traffic to your website and it can also help to make you a recognised authority on your chosen topic.

The idea is that you write an article for your website but you also give it away to other interested publishers in return for a credit and a link back to your site.

Anyone who has been reading up on their website promotion will have heard about the importance of backlinks. Backlinks are one way links from another website into your website and in general the more of them you have, especially if they are from related websites relevant to your topic, the higher your website will rank in Google.

When you submit your article to an article marketing website they will post it with a link to your website in the resource box at the bottom of the article. This will give you a backlink straight away and also drive traffic to your website. In addition owners of other websites who read your article and like it can repost it on their website (provided they leave the resource box with your credit and link in place) gaining you more backlinks and click through traffic interested in your niche.

There are a number of article marketing websites out there. One of the biggest is Ezine Articles.

Ezine Articles is definitely the market leader in this field but there are several other similar websites which you may want to consider. Here is a list of some of the best. Be careful when you choose where to submit ideally you only want to submit articles to websites with a high page rank in Google such as the ones on this list.

GoArticles

Site Reference

Article Dashboard

Search Warp

Articles Base

Buzzle

Articles Factory

There are a few things to keep in mind when marketing your article.

• You are effectively giving away the content of your website which is often the only thing that attracts people in the first place so don’t submit every article you write.
• You should always make sure that you post the article on your website first to avoid any duplication penalty from Google. I believe the first website to post the article is considered the originator and cannot be penalised but you may even want to rewrite the article if you are concerned about this.
• The title will be the most important draw for potential readers so choose a good one.
• Article length should be between 300-750 words. People prefer short articles.
• You should include a link to your website in the resource box but also include a link to the original article, this is known as a deep link because it links to a page within your website and again it will help drive traffic to your website and improve your search engine ranking.