Making Your Website Global
An international online marketing campaign will work solely if your website is optimized for the needs of visitors from many countries.
The first step focuses on the creation of multi-lingual website content. English is a good start but it will be insufficient if you want to address audiences that speak other languages. International online marketing demands more effort in terms of both website creation and optimization.
Once the content is created, optimization efforts will start. The right keywords need to be discovered for each audience. Some people will be attracted by one of your products while others will look for something completely different.
Search engine optimization (SEO) is a major part of your web marketing efforts. Making it culturally-specific is of vital importance. The selection of general keywords and content can rarely do the trick.
International online marketing requires hard work. A local campaign will be easy to perform – you know the needs and preferences of people. International campaigns have to refrain from generalizing or utilizing cultural stereotypes. Frequently, global web marketing demands the creation of various campaigns. Careful research and examination of audiences are of vital importance for the creation of an effective and highly successful campaign.
Source: The author's web marketing experience
Image Credits: freedigitalphotos.net, Author: renjith krishnan