How Important is Banner Placement?
Standard web banner sizes are designed for specific spots on the website. Apart from the size, the place where the ad appears will play a role, as well.
The leaderboard appears traditionally in the header. This is one of the most clickable banners, since it tends to be the first thing that website visitors see. Leaderboards appearing on category pages are more effective than the ones on the homepage because many visitors that get to the website through a search will omit visiting the homepage.
Rectangles and medium rectangles have to be placed inside the text or close to it, in order to gain attention. These banners feature among the most popular sizes, as well.
According to many website owners and professionals, the 468x60 pixels banner is the least effective one. It usually appears above or below the text. The size is neither large, nor small, which makes this size mediocre and easy to ignore.
The selection of standard web banner sizes is a complex issue that deserves thought and careful planning. When choosing banner size, think about the place on the website where the ad will be appearing, the type of visual and the audience you want to entice. All these factors will affect the effectiveness of your online marketing campaign.