Getting Rid of Clutter
Functionality and clutter cannot coexist. You certainly have many statements to make but it will be a mistake to have all these messages screaming for attention on a single web page.
Each page of a website needs the elements that add uniformity (header, footer), navigation, a leading graphical element and a leading piece of content.
One of the main rules of design is that less is often more. The same holds true when it comes to web design. Too many brilliant solutions on a single page will get the visitor confused and will undermine the value of the project.
The leading element can be as prominent as you want it to be. Do your best to have one main element per page. Naturally, it is acceptable to break the rules if you have a great idea and you want the website to look untraditional.
It may be difficult to find the perfect balance between functional elements, creativity and white space. The best solution could require website re-organization and additional brainstorming. Still, the effort will be worth it, once the website goes live and readers begin using the elements effortlessly. Functional website design can be difficult to achieve but this is the proper approach when visitor experience is kept in mind.
Image Credits: freedigitalphotos.net, Salvatore Vuono