A link exchange is probably the least favorable and least creative backlinking method, however it can still be effective when done well.
A link exchange is a form of partnership between the owners of two websites. Each one adds a link to the other website. Usually, the website that has lower rank will benefit from the link exchange, while the other one can hope solely for a traffic increase.
When it comes to link exchange, you should once again seek quality websites that operate in the same niche as your site or blog.
Remember that the quality of backlinks rather than their number will play a bigger role. It is more important to get several backlinks from well-positioned websites than many links from websites that lack SEO value.
Have a plan and research your options before getting started. This is what professionals do. Instead of embracing every opportunity that comes your way, be picky and informed. You can make a practical selection only if you have done your homework in advance.
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