Preparatory Keyword Research
You're probably tempted to just set your blog up as quickly as possible, but don't rush it! Before you get started with the actual creation of your blog, you need to perform some preparatory keyword research. If you don't, you might not get a fair amount of traffic, and thus, you'll lose potential customers.
What is a keyword then? Put simply, it's a word or multiple words that an individual uses to search for information on the internet. Whenever you type something in Google, you've just typed a keyword.
To find adequate keywords, you need to follow a few steps and abide by some rules. First, visit the Google AdWords Keyword Tool. Once the webpage loads, enter a phrase you think people might be searching for inside the "Word or Phrase" box. An example is "Life Advice." Retype the security code and press "Search."
Tip: If you have a Google AdWords Account, you can sign in and avoid entering a security code. Signing in will also provide you will more in-depth information and more keywords.
After you press "Search," a large list of information will load. From this list, you'll select only the best keywords. By default, the columns that appear include:
- Global Monthly Searches
- Local Monthly Searches
- Local Search Trends
A little overwhelming, isn't it? Don't worry though, the only part you need to focus on is the "Global Monthly Searches" column. Browse through the keywords and find those with a total Global Monthly Search volume of 1,000 to 50,000. Each time you find one, click on the keyword and a Google search will appear in a new window.
Now what? First, look at the number of results. For example, a Google search for "Life Advice" brings up 470,000,000 results. That's far too many competing websites, and your blog is unlikely to achieve a first-page Google rank for that keyword. Instead of "Life Advice" then, you may opt for "Online Life Coaching," which brings up 8,220,000 results.
Web experts call this a broad search. If the keyword you selected passes the initial 1,000 to 50,000 search criteria and has less than 20,000,000 broad search results, you're nearly done!
There's just one more thing you need to do. In the Google search, simply type quotations around the keyword and press enter. This brings up a more specific number of competing websites. In the case of "Online Life Coaching," there's only 62,600 results; which means this keyword is an ideal one!
It may sound like just a large mass of confusing numbers that make no sense at all, but it's crucial you do this part correctly. As long as you find one keyword with the specified Global Monthly Searches and search results, you're good to proceed!
*Continue To Page 2 To Learn How To Register a Domain and Purchase Hosting*