A SSL certificate can be used on any website to secure numerous types of data, but the most common uses of a SSL certificate is for E-Commerce sites and to secure a login form. Any website that requires you to input personal information (credit card info, address info, phone number, etc) should be secured with a SSL certificate, but E-Commerce websites collecting billing information absolutely must use a SSL certificate in order to secure your data connection.
The other common use of a SSL certificate is to secure your login information on various websites. If the website owner wishes to keep their login form secure and trustworthy, a SSL certificate is a must. Any data sent over an unencrypted connection can easily be intercepted by a malicious user.