Tracking Visitors in Google Analytics
It is very important to understand your visitor's behavior to succeed in online marketing. It is one of the prime concerns in web analytics. Being one of the best web analytics tool, Google Analytics doesn't disappoint. You can see and analyze almost all the critical data to track the visitors of your website. If you use web analytics in eBusiness, this is another quite important page that you must carefully analyze. The Visitors Overview page displays a summary of main details about your visitors, including the number of visits, page views, average page views, unique visitors, and much more.
As an eBusiness owner, your prime concern is to retain your website visitors on the site for a long period of time and make them loyal to your website. You can actually see whether you have achieved this. If your percentage of new visits (New vs. Returning sub section) is very high, then it is clear that your website hasn't been able to bring back your previous visitors. Also, check statistics for average page views. Higher average page views means people really like to browse your website. If the average page views and the returning visitor percentages exhibit low values, then you need to revisit your website offerings and content because your website hasn't been able to provide what visitors want or need. Also, there may be something that they don't like on your website.
Review how your website is designed. Browse around the website and see how you feel when you navigate through your website. Are there any fancy graphics that are slow to load? Are colors very reddish or dark that make reading hard? Are you providing invaluable content? If you find you have problems in these areas, then you should act quickly to correct them. A clear and attractive website creates a friendly environment for visitors. Consider adding a forum or some social networking widgets to increase user interaction with your website. Add an opt-in list and send the subscribers weekly letters with useful information. If you're creative, you will see a gradual increase in page views and returning visits.
Remember, new visitors hardly buy something from a website. Profits in eBusiness are all about winning visitor loyalty. If they don't believe in you, they don't buy from you, and you don't make money.
See the Languages and Map Overlay pages to see what language you should utilize based on geographic and visitor locations. If you are getting more visitors from countries like China, India, or Japan, you have to add a language translation tool to enhance the user friendliness of the website. Also check Browser Capabilities. Are you getting more visitors from lesser known browsers like Opera? If so, make sure your website can be properly viewed using such browsers. Otherwise, you may lose a part of your valuable customer base.
Please click on Page 3 to find out how to best use traffic sources, and the intelligence and goals features of Google Analytics.