written by: Lysis10•edited by: Brian Nelson•updated: 1/9/2012
Just a quick Google search for search engine positioning services results in millions of return links. Before jumping into a hasty decision, companies should do a little homework before relying on an SEO company to mess with a website’s organic rank.
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What is SEO?
Search engine optimization (SEO) is a technical term used to explain the code and web host optimization efforts that facilitate search engine organic rank. The term “organic rank" refers to a company website’s natural index rank when a user types in keywords that relate to the company’s product. Ideally, the company wants the search engines to show the company website link in the first page in the results pages. Since this is foreign to many small and large businesses, a search engine positioning service provides these optimization features at a cost.
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Search Engine Positioning Services
Since Google organic rank can bring in thousands of potential customers, search engine position service firms have made a business of promising high positions in search engine results pages. The SEO business is highly competitive, and companies can pay hundreds and even thousands of dollars each month. However, poor SEO companies have plagued the industry, and many companies take small business money, promise results and cannot produce. It is important to research before choosing an SEO company -- especially the cheapest one available -- to avoid Google penalties and loss in organic rank
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Choosing an SEO Firm
One basic rule when searching for the right SEO company is that none of them can promise a certain Google rank. Google provides website owners with several search engine optimization tips. The first step in determining the right search engine positioning firm is doing searches for the SEO website. Does the SEO company rank high? Who are the company clients? Do the client’s websites rank high in the index? Check out the website content. Is the content well written, or does it seem like it is spun from software? Poor content can lead to poor organic search results.
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Red Flags for SEO Firms
Many search engine position services offer spamming, article spinning and other poor performing answers to SEO. Avoid websites that promise link building or rent space for links every month. Some SEO firms focus on content spinning and submitting articles. A good search engine positioning service focuses on the company content and code rather than spamming blog comments and renting backlink space. Do not hire any SEO firm that promises a Google rank. The Google algorithm changes hundreds of times each year, so it is impossible to promise an organic rank that will last more than a short period of time.
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Online Advertisement and Performance
For the best click-through results, some money can be allocated for online advertising. Google offers Adwords, which means the company pays for links on Google search result pages or on the Google Content network. Getting approved for AdWords accounts is straightforward. Some SEO firms may also offer to help with Adwords placement, but this is also a costly management factor when promoting an online website. Adwords placement greatly depends on the campaign and website landing page. The focused keywords and landing page quality greatly affect the cost for the company. Choose a search engine position service that has the Google Adwords certification.