Be Specific with Operators
Irrelevant results on Google search can be overcome by understanding how a search query is built up.
If you type ‘butterfly game’ into Google search, the top results with the most authority (based on page rank) will show on the first SERP. However you might find that only a few of these contain the phrase ‘butterfly game’ – both words might be visible, but not the phrase.
To return results featuring this phrase, you need to explicitly instruct Google - this can be done by searching for “butterfly game", including the quotes. Using the double quotes tells Google search that you’re looking for an exact phrase.
If you’re searching for information and you know it can be found on a specific website, you can use a search term that includes the website URL. This is particularly useful if the website in question doesn’t have its own search feature.
To do this, enter the website URL into Google search, followed by a colon, then your search term – for instance:
www.brighthub.com: christian cawley
The SERP will then return pages from Brighthub where my name appears - the majority will be articles that I have written.