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Google Trends is an extremely useful tool provided by Google. It shows the frequency with which a particular search term has been accessed over time. This facility is available to any and all users of the web, and results are available in a number of languages and in various regions and/or count.
The main results are displayed in the form of a graph where time is placed on the horizontal axis (starting date is sometime in 2004) and the vertical shows the global number of search requests for a particular term relative to total requests for all terms. A very interesting feature is the display of news related to the search term right there on the chart; this helps the user to connect specific spikes or downturns in the volume of searches to specific events related to that term.
The popularity results on the main graph is further broken down to language, city and region, with the user being able to further refine as to time periods. Comparison between 2 terms or more is also possible on Trends. Based on the success of Trends, a more advanced and sophisticated extension was launched last year, called ‘Google Insights for Search’. Though this is more a marketer’s tool, the new facility can be used by any user.
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Google Hot Trends
Another addition was Google Hot Trends, which displays the top 100 search terms over the previous 60 minutes in the US and also previous such data as recorded in its history feature. Besides web search results, Hot Trends also displays news and blog results for those top 100 sites.
It will become obvious from the description above, that it is possible to get a lot of free traffic diverted to a web site or blog, using Google Trends, Hot Trends and Insights for Search. As mentioned earlier, since various news related to the search term is displayed on the chart itself, including blogs, it is possible for the web design savvy individual to ensure that his or her web site(s) or blog(s) gets linked to as many top search sites as possible.
This linking to one or more perennially popular sites, which rarely drop off the 100 list, will almost certainly guarantee free traffic to those sites. More the users of the facilities named above, more the chance of a person who would not normally have visited the individual’s site(s) taking a look-see and becoming a regular viewer.
Since Google Trends breaks down information geographically and by language, a person can market his or her site very effectively using this free and very public service provided by Google. To give just one example, a person writing a blog on his website on the latest local, national or international situation or a particular incident can benefit from increased web traffic to the blog by people who accessed the original situation or incident on any of the Google tools mentioned earlier. So, it turns out to be a win – win situation for both the individual and Google.