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AdSense Basics

written by: Shane Burley•edited by: Laura Jean Karr•updated: 6/27/2011

Here is a basic overview of the AdSense application for those who are uninitiated.

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    Blog Job

    The blog revolution added a personal aspect to the internet, where now any voice could be heard and could possibly even be profitable. Since most of internet commerce is done through website ad support many of the more pervasive personal e-companies worked vigorously in a way to connect advertisers with new website owners who did not know much about gaining ad support. Google came up with AdSense, which is one of the simplest ways for a website runner to gain some revenue for their domain.

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    A New Solution

    What makes AdSense different is that it is basically an application that webmasters put on their website. Google itself uses its own search engine features to then bring up advertisements that fit in with the keywords on a given page. Since AdSense uses Java script for the application, the web designer then puts this script into the HTML for the page. Then when the page is looked at by a web browser the appropriate ads then show up in specified boxes.

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    The Process

    To begin this process you first have to create a standard Google account. You then have to agree to the terms and conditions of AdSense, adsense which among other things has standards for how the ads are placed on the page. From here you get a monetary amount based on viewers clicking on the specified advertisement or on “impression,” which pays out for each time the page is loaded up because the advertisement is then visible to the viewer. Some advertisers will select websites that are directed toward their advertisements and select an option to pay a bulk amount for a certain number of advertisements. Along with these are a number of options for advertisement types such as “search advertisements,” which gives advertisers the options of making their ads present in search results. In this way Google attempts to give both advertisers and webmaster a series of options.

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    Working With AdSense

    Many websites now play to the features built in to AdSense. They will offer content that uses keywords that will lead both AdSense ads to their page and to inspire readers to click on the advertisements. AdSense has now expanded its reach beyond simple web support, most recently being seen on smart phone applications. This is related to recent push for free iPhone applications that have ad support built in, which has often caused problems for users who do not want interference with their iPhone app use.

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    AdSense Video

    AdSense has not been developed for video programming websites to implement much the same process as used in iPhone apps, but it is not likely to extend to subscription based websites. Instead, AdSense video will be based around websites like YouTube that are finding ways to integrate advertising. This will tie AdSense video right into the growing group of advertising networks that Google is developing.

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    Built for You

    AdSense is probably the best option for smaller websites that do not have marketing and advertising divisions of their own. When you begin Google will walk you through the basic set up, but researching how to maximize your AdSense use will increase revenue.