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Clicking on any of the entrance pages will provide you with the more detailed statistics report from Top Content, which you see on the on the left. You will see more detailed information in regards to these statistics:
- Page Views:This is the total number of page views for the specified date range.
- Unique Page Views: This is the number of page views out of the total coming from new visitors to the site.
- Time on Page: This is the average time the user spent looking at the page.
- Bounce Rate: This is the percentage of people who click onto the site and click on to something else very quickly, because your site did not provide what they were looking for or they did not mean to arrive at it in the first place.
- % Exit: This is the percentage of users who exit the site after viewing the page.
Taking heed to the trends you see here, you can make adjustments to your content in order to keep the traffic on your site longer, reducing the bounce rate. Adjustments to the content may also increase the likelihood of people moving on to other pages in the site, which will decrease the % Exit rate. Look at the navigation analysis in the more detailed content report in order to find out more about where people are going after leaving the landing page, and look at the Landing Page Optimization information to ensure you are keeping both SEO and audience temperament in mind.
