Site Search Report is accessible by logging into your Google Analytics account, select Content and then Site Search. This report will shows you how people use the search engine on your site. If your site does not have a search engine built into it, this report will not offer information to you. If your site does have a search engine, you will still have to set up Analytics separately from the rest of your account. The steps are as follows:
Click Learn how to set up Site Search reporting to learn how to set up the Analytics program to work with the existing search engine on your site. This will open another window with instructions on how to set up your existing search engine. After following this series of steps, your search engine will be setup.
If you are interested in adding a google powered search engine to your site, click Learn how to set up a Google site search engine on your website. For the purpose of this article, we will choose yes. Follow the on screen instructions to learn how to set up a google search engine for your website. It's a simple process--name the search engine, describe the search engine, choose the search engine language, list the sites you want the engine to search, and agree to the terms and conditions.
Once the search engine is set up, Google Analytics will track a series of reports:
- Search Terms
- Start Pages
- Destination Pages