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Google Analytics Reports: Site Search

written by: Lucinda Watrous•edited by: Rebecca Scudder•updated: 11/29/2008

The final report in the Content area of Google Analytics is the Site Search report. Learn the details of this report, as well as how to make the report work for you in this article.

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    Report Overview

    Site Search Report is accessible by logging into your Google Analytics account, select Content and then Site Search. This report will shows you how people use the search engine on your site. If your site does not have a search engine built into it, this report will not offer information to you. If your site does have a search engine, you will still have to set up Analytics separately from the rest of your account. The steps are as follows:

    Click Learn how to set up Site Search reporting to learn how to set up the Analytics program to work with the existing search engine on your site. This will open another window with instructions on how to set up your existing search engine. After following this series of steps, your search engine will be setup.

    If you are interested in adding a google powered search engine to your site, click Learn how to set up a Google site search engine on your website. For the purpose of this article, we will choose yes. Follow the on screen instructions to learn how to set up a google search engine for your website. It's a simple process--name the search engine, describe the search engine, choose the search engine language, list the sites you want the engine to search, and agree to the terms and conditions.

    Once the search engine is set up, Google Analytics will track a series of reports:

    • Overview
    • Usage
    • Search Terms
    • Start Pages
    • Destination Pages
    • Categories
    • Trending
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    Making this Report Work for You

    The information provided in the search site will help you learn how people are searching on your site. It will help you be able to optimize pages to show up better in your internal search results, along with helping to make sure people do not have to search to find the most important information on your site. More information on how to use these reports to your advantage will be provided in the future series.

Improve Your Website Content with Google Analytics Report Data

Learn about all the Google Analytics Reports under the Content area. This will help you understand more about your website content and help you make it better to get more traffic and higher conversions.
  1. Improve Your Website Content with Google Analytics Report Data
  2. Google Analytics Reports: Top Content
  3. Google Analytics Reports: Content by Title
  4. Google Analytics Reports: Content Drilldown
  5. Google Analytics Reports: Top Landing Pages
  6. Google Analytics Reports: Top Exit Pages
  7. Google Analytics Reports: Site Overlay
  8. Google Analytics Reports: Site Search