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Choosing Google AdSense Ad Formats

written by: •edited by: Rebecca Scudder•updated: 10/26/2008

Once you have signed up for a Google AdSense account, you have plenty of options to choose from in terms of the look and format of your ads. Find out more about the ad formats available to maximize your revenue from Google AdSense.

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    If you want to add Google AdSense to your website, you have a lot of options when it comes to ad formats. With the variety of ad formats available, you're sure to find one that fits the look and feel of your website. You can customize the size, shape and the physical nature of the ad.

    The four types of ad formats available on Google AdSense are:

    • link advertisements
    • text advertisements
    • image advertisements
    • video advertisements

    Each type is easy to implement and simply requires a short snippet of code into your website’s HTML. All you have to do is pick the type and size of the ad, and Google will generate the corresponding code.

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    Google AdSense Ad Formats

    Link AdText AdImage AdVideo Ad
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    Link Ads

    Link advertisements are generally regarded as the least obtrusive type of ad. The look is quite simple and features a list of small text links. While this format can sometimes struggle to generate a lot of hits, good placement on the website can solve that problem.

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    Text Ads

    Text advertisements are similar to link ads. However, instead of just links, these ads feature a lot more text. Many webmasters like this type of ad because it loads quickly and it blends in nicely into most website designs.

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    Image Ads

    If you’ve seen banner ads by Google, then you have seen image advertisements. This type of ad generally draws a lot of clicks but is criticized by many for being too obtrusive. Depending on your specific website, your readers may not be bothered by banner ads.

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    Video Ads

    Even if you don’t have flash videos on your website, you can utilize this new Google advertising method. All you have to do is pick the video you want to put on your site and Google will pay you for the traffic that video generates. The best part is that Google hosts the video so you don’t have to pay for any type of extra bandwidth fee.

How to Use Google AdSense on Your Website

Are you looking for ways to increase the revenue of your website? Google AdSense allows you to place advertisements to your website in order to make money from your traffic.
  1. How Google AdSense Can Bump Up Your Revenue
  2. Add Google AdSense to Your Website
  3. Choosing Google AdSense Ad Formats
  4. Test Google AdSense for Video