Choosing Google AdSense Ad Formats

If you want to add Google AdSense to your website, you have a lot of options when it comes to ad formats. With the variety of ad formats available, you're sure to find one that fits the look and feel of your website. You can customize the size, shape and the physical nature of the ad.

The four types of ad formats available on Google AdSense are:

• link advertisements
• text advertisements
• image advertisements
• video advertisements

Each type is easy to implement and simply requires a short snippet of code into your website’s HTML. All you have to do is pick the type and size of the ad, and Google will generate the corresponding code.

Link advertisements are generally regarded as the least obtrusive type of ad. The look is quite simple and features a list of small text links. While this format can sometimes struggle to generate a lot of hits, good placement on the website can solve that problem.

Text advertisements are similar to link ads. However, instead of just links, these ads feature a lot more text. Many webmasters like this type of ad because it loads quickly and it blends in nicely into most website designs.

If you’ve seen banner ads by Google, then you have seen image advertisements. This type of ad generally draws a lot of clicks but is criticized by many for being too obtrusive. Depending on your specific website, your readers may not be bothered by banner ads.

Even if you don’t have flash videos on your website, you can utilize this new Google advertising method. All you have to do is pick the video you want to put on your site and Google will pay you for the traffic that video generates. The best part is that Google hosts the video so you don’t have to pay for any type of extra bandwidth fee.