6. Consider GeoTarget
If your business serves people from a certain country, a certain state or even a certain city, you should GeoTarget your ads so that you can reach the correct people.
7. Watch the Competition
If you are having trouble coming up with ideas, watching your competition is a good way to find out what is happening in the industry and can give you glimpse at what is working.
8. Use Conversion Tracking
Google offers various tools to help you track how many of the clicks convert to actual leads or sales. Using these tools is a must to help figure out the best avenues to take.
9. Check Reports Every Day
Google AdWords is a very good system but it doesn’t run itself. You need to take a hands-on approach to adjust your campaigns in order to optimize your return on investment.
10. Stick With the Winner
If you find something that works, stick with it! Don’t deviate from a winning system until the well goes dry.