Searching for a Person
Any phrase or word string can be used for experimenting with Dogpile and Google search results. In this article, three sample searches are used to find out which search engine-Google or Dogpile does a better job finding relevant results. If you want to try this experiment, there are a plethora of methods for searching Google, including the types of phrases you should use.
Since many people do searches on themselves and others, the first sample search will begin with the name of the author of this article-Matthew Bamberg. The name will be enclosed in quotes so that the search engines look for both words as they are written in the keyword search box.
In order to be objective in an experimental search using Google, the first thing to keep in mind is to not be signed into the site. If you are signed in, your searches will be geared to what you have searched for in the past.
The results of the two searches are similar. Google lists the Matthew Bamberg's website (matthewbamberg.com) first under its title "Matthew Bamberg-Author, Photographer, Educator" while Dogpile lists the stock photo agency "Dreamstime," a Google sponsored keyword advertisement, first with the title "Matthew Bamberg" listed without any information about him. Nice work by Dreamstime, a microstock photography website that sells photos and illustrations for photographers, for buying those keywords to get their site listed first. Dogpile's fine print, "Google Sponsored Ad," is so small that it's barely noticeable. Four more similar keyword ads are listed before the nonpaid search results begin.
Bamberg's webpage is the first nonpaid listing at Dogpile. Next is Bamberg's blog, "Digital Traveler" and then Bamberg's Facebook page. The third listing on Google is Bamberg's other blog at Wordpress.
The remainder of the listings on the first page of both websites are similar, consisting of Bamberg's books, literary agency and other photography websites that contain his name.
The most notable results are on the second and third page where both Dogpile and Google list various file sharing websites that link to free (and illegal) copies of his books. All search engines have quite a bit of work to do to eliminate those websites.