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Business Benefits to Using Google AdWords

written by: •edited by: Misty Faucheux•updated: 10/22/2008

When you are planning an advertising campaign, formulating ideas can sometimes be difficult. The secret lies in designing ads for success by using tried and true methods. It’s quite easy to blow a lot of money on advertisements that have little chance of being effective.

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    Google AdWords Campaigns

    Each year, thousands of businesses are using Google AdWords for the first time. The business benefits of using Google Adwords are numerous and can produce great results. Many businesses have report a large rise in profits after launching a Google AdWords campaign.

    The first and most obvious business benefit is more traffic. A well-run advertising campaign can bring a large amount of targeted traffic to virtually any type of Web site. In the Internet world, you need traffic to be successful. If a company can figure out how to turn traffic from Google AdWords into sales, the result can be dazzling.

    A second positive aspect to using Google AdWords is brand recognition. While the positive effects of name brand recognition are much harder to quantify when compared to sales, many business have found that such name brand recognition can have very helpful long-term results. For example, if an Internet surfer sees the name of your brand or Web site repeatedly while surfing, that added recognition can pay off down the line even if it isn’t from a direct click via Google AdWords.

    Thirdly, businesses find it easy to shift gears easily and seamlessly when using Google AdWords. If a new product is released, a business can get the word out in a matter of minutes for the world to see. Alternatively, if a certain advertising campaign isn’t providing enough positive results, the campaign can be shut down immediately or re-worked without losing any more money.

    Another benefit that businesses report is the ease in which competitors can be found in each niche. By looking at other advertising campaigns, a business will know what their competitors are doing at all time and can react accordingly. Additionally, if a business wants to expand into a new niche, the competitors can be found with minimal investigation.