written by: Tarun Goel•edited by: Misty Faucheux•updated: 10/12/2011
No matter what type of Web site that you operate, properly using Google AdSense can bump up your revenue. This is especially true for those sites that don’t have any type of advertising currently and simply live or die by sales conversions.
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How Adsense Works?
Google Adsense arrived in 2003 and it revolutionized the concept of online money making. Adsense means putting advertisements on your blog or website and earn money through it. Depending upon your website traffic, you earn money. Google Adsense is an effective way of making money online and Google helps you to utilize the potential of your site. Google uses contextual algorithm program to place ads on your website, which analyzes the content of your website and accordingly places ads on your website. You can also choose to put ads on your own by filtering ads. However, you get to choose a category only and not the specific ad. For instance, if you are an amateur photographer then you can choose digital camera review ads for your website; Google will automatically place ads from this category on your website.
There are mainly two ways of making money through the Adsense program: pay-per click and page impressions. Pay per click means every time ad placed on your website is clicked; you get a fixed amount credited to your account. Secondly, for every one thousand page impressions, a certain amount is credited to your account. The money is transferred automatically to your online account from where you can transfer the money to your bank account.
However, Adesense is not as easy as it sounds. You need to have a unique website that offers quality content to your readers and value for money to your advertisers. Google had laid down certain conditions and you can read about them in this article: How to Get Approved for Google Adsense
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Google Adsense : The Money Making Wizard
Google AdSense can bump up your revenue is by converting your Web traffic to cash. If you get a lot of visitors to your Web site, that traffic may be wasted if you don’t use AdSense or find other revenue streams. Studies have found that the average Web site can generate between $2 and $10 per one thousand hits. If your Web site gets a million hits per month, that can translate to between $2,000 and $10,000 per month.
If you have a Web site that depends on sales, it can be tricky to figure out where to put the Google ads. You will have to juggle the risk of losing customers to the advertisements and the value of the hit. However, with enough trial and error, you can figure out which pages of the Web site are better served with Google AdSense. It’s not uncommon for an ecommerce Web site to use Google AdSense everywhere, except on the shopping cart or the specific product pages. That allows for a lot of Google AdSense revenue, but also avoids the possibility of losing customers to other Web sites right before they make a purchase.
If you have a Web site that currently doesn’t make any money, Google AdSense can be a real lifesaver. Making no revenue or even losing money on a Web site is not unusual because of the rising costs of Web hosting, creating content, stocking inventory and other factors. Thankfully, Google AdSense can easily be added to just about any type of Web site to help generate additional income. AdSense ads can be placed on traditional Web sites, blogs and other online properties. For example, if you own a Web site with a message board community, you can make up for the web host server fees by simply employing Google ads on the forum.
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How do you start working with Adsense? Four Important Steps
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Five Ways to Make Best Use of Adsense Program
Place your ads nicely, place them at a position where user can see them without having any difficulty going through the main content of your website. Ads at the end of content perform well.
Customize your advertisements; make them look nice and catchy. Play a little with their colors, borders, widths and boundaries. However do not make your ads too loud and colorful otherwise they might irritate the reader.
Numbers of ads also play an important role. Do not flood your website with irrelevant ads, place limited ads and they must be relevant to the content of your webpage. There is no point selling Viagra on an electronic gadget page.
Choose the ad size accordingly, do not place wide banners. The key is to experiment and see what works best for your site and niche.
Choose ad format according to your webpage content display.
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Google Knows It All, Don't Act Smart
You get paid for writing, sharing videos, photographs, and any other thing that can be done online. Life cannot get better than this; you get paid for what you want to do. There are hundreds of bloggers who get paid for writing engaging content like short stories, travelogues, poems, etc. Then there are some tech savvy geeks who love gadgets, know a lot about the latest technology, and above all they share their knowledge with the world through their websites.
However, it must be understood that you need to stay cautious and honest in order to make money with the Adsense program. There are many fraudulent ways of boosting your Adsense revenue but Google knows everything and trying to befool it is an outrageous thought in itself. Google bots will monitor your website and at the slightest hint of any fraudulent activity with your Adsense account, they will suspend your account. You are always free to write back to them but they will ask for justification and if you have violated any of the terms of agreement, your website might never get another enrollment with the Adsense program.
Make sure your focus lies on developing engaging content for your online readers and rest will automatically fall in place.