Introduction to Online Advertising and Online Marketing
Online advertising is a very effective means of advertising compared to billboards, print media ads and other traditional advertising methods. The online advertiser can target his audience by criteria including, but not limited to, country, city, language, browser type and traffic source.
The majority of online ads displayed have an associated cost per click, which essentially means that the advertiser only pays when somebody fitting the customer profile has a genuine interest in the advertised product or service and thus clicks the advertisement.
Between the advertiser and the publisher there is usually an advertising network, like Google Adsense, which acts as an intermediary between advertisers seeking to publish their ads and websites owned by webmasters or companies like Bright Hub, called the publishers.
In this article we will interpret online advertising figures, and also shed light on the online marketing figures used in the special advertising business model called affiliate marketing.