Data collection is invaluable for anyone looking to analyze trends, manage risk, research markets and generally make informed decisions. While data collection is a very broad subject, there are a number of techniques and methodologies you can use to analyse and draw conclusions from the information you have on hand or have collected.
This guide will introduce you to the concepts behind data collection, shows you some practical examples of collecting data, and demonstrates how you can use every day tools and software, such as Microsoft Excel, to put these ideas into practice.
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