Why Is Sustainability Important?
Some would suggest that sustainability can compound the challenges associated with economic growth in a variety of sectors. This can be true. However, the benefits found through a sustainable model can outweigh the upfront costs. Sustainability works on a model of careful planning and slow growth.
Often, business models focus on growing profits and lowering costs for consumers. Consumers are always after a deal so companies that provide low costs often do more business and are able to grow quickly. Unfortunately, the low costs to consumers on store shelves usually come at another price.
Products that are manufactured cheaply are skimping in other areas. Companies may not be using the quality materials, using energy efficiently, cleaning up pollution to the best of their ability, providing for employees, or manufacturing products overseas by exploiting underpaid workers. These costs affect the environment and also our economy. The company grows rich quickly on a poor business model that restricts job access at home and increases pollution and careless use of nonrenewable resources.
By following a sustainable model, and understanding what is meant by sustainability, the upfront cost can be more but consumers get what they pay for. They are assured the model for growth is based in long-term, not short-term, success.