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Recently, when my family and I were at Whole Foods Market, we happened upon some wonderful-smelling handmade soaps made by Hugo Naturals. The soaps are made from natural oils and botanical extracts and are cruelty-free. They had been hand cut into wavy little decorative blocks of varying shapes and sizes. We breathed in the aroma of each of the different varieties of handcrafted, vegan Hugo Naturals soap that Whole Foods had on display, and it was hard to make a decision. A wide array of scents wafted up, such as vanilla, orange, African rose, French lavender, Mexican lime and lemon verbena. Finally, I decided to get the oatmeal and shea butter Hugo Naturals soap to soothe my dry, parched hands. My 12 year old son decided that he liked the spearmint Hugo Naturals soap the best. The soaps seemed a little pricey at $19.95 per pound. However, when we went through the check-out, each small bar only came out to about $2.00.