Where your produce comes from affects both the price and freshness. It also has an environmental impact with the distances those fruits and vegetables travel to reach your table. Called “food miles” by food ecologists, the distance the food travels from farm to market burns huge quantities of fossil fuel. Most chain grocery stores buy produce through central buyers, which means that the tomato you just purchased may have come from a thousand miles away even though delicious, fresh tomatoes are available from a farm just outside of town.
Significant public health issues are involved in this issue as well. Raw produce can harbor harmful bacteria, including E. coli and salmonella, causing thousands of cases of food poisoning in the U.S. every year. Until recent years, national outbreaks of food poisoning from fresh vegetables were essentially unheard of. Farm or processing contamination in widely distributed foods have resulted in such wide-spread instances of food poisoning as seen in the 2005 Dole lettuce outbreak and the 2006 spinach outbreak that led to national panic. There have been a number of similar instances of food poisoning resulting from contaminated produce that originated far from the locations of the poisonings.
Though locally produced vegetables are not guaranteed to be free of contamination, the source can be quickly identified and remedied should food poisoning cases be tracked to the field as the source. Cases of illness are also considerably more limited in number and scope. Identifying the source is more difficult to do and requires much more time during which more people can become ill when trying to track the source to any of a number of suppliers across the country.