It seems simple — transition to eco-friendly farming, and produce a better product, feel secure in a sustainable industry, and be ready for a growing demand for wheat. Farmers however, face many obstacles. They deal with area-specific environmental conditions; factors which are out of their control. For example, in an area of low, or inconsistent rainfall, it may be difficult to rotate crops.
There is a severe lack of information and resources for eco-friendly wheat. From information on the most practical ways to use water, to local, energy-efficient farming machinery and organic fertilizers, the necessities are not always available. Many farms are located in rural areas, where access to green products and research is limited. Finding the time and access to industry and environmental groups which can impart knowledge and listen to ideas is not easy. Having to pay for the extra transportation can cause the price of production to exceed the value of the crop.
The largest challenge, at least at this point, is economics. Wheat farmers usually do not make enough from their crops to invest in more efficient equipment, to lose money on alternative crops, nor to transition from practices that they have successfully used for years. Switching to organic gardening is easy for the individual who is not financially dependent on the produce, but for professional farmers, the work involved in using organic, eco-friendly fertilizers and methods of pest and weed-control is not practical.