· A company will post a calculator on their website to show the amount of emissions produced by certain products
· The customer is given the option of choosing the greenest option based on the company’s pledge to neutralize the quantity of emissions through carbon offsets – one example is by planting trees to absorb carbon emissions
· The cost of products include a percentage of the project cost and amount of emissions to be neutralized
· Corporations can opt to pay towards the neutralization of emissions generated by their manufacturing processes or services
· Companies can then market their products and services based on these environment-friendly credentials.
The report points out a number of flaws in the current carbon offsetting schemes. One of the most revealing is that though the initial attraction of offset schemes was based on the notion that planting trees is eco-friendly, in reality it is not possible to equate the tree’s absorption of atmospheric carbon dioxide with the carbon dioxide emitted from burning fossil fuels. It also highlights the problems with the storage of carbon in plantation, which is only a temporary solution.
The report does offer some positive changes that could be made to make carbon offset schemes more effective, including:
· Making cuts in the disproportionate share of emissions throughout the Western world.
· Promoting energy conservation throughout companies’ daily manufacturing processes and services provided.
· Investing in renewable resources in developing countries
· Reducing the over-all impact on the environment rather than trying to compensate for it