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While 24k gold-plated connectors and nitrogen gas injection sounds fancy, they're not what is important about an
HDMI cable. What is important is how the cable stands up to the specifications set down for
HDMI.
The most important specification of an HDMI cable is the version of the HDMI specifications it adheres to. Currently, the latest HDMI specification is HDMI 1.3c. However, 1.3 was a major revision, and as long as an HDMI cable meets the HDMI 1.3 specifications it will be far more than adequate for use. HDMI 1.3 introduced features like Deep Color and xvYCC. While it is not technically necessary to have all of these features in order for a display to function, HDMI 1.3 cables can be had for low prices, so there is no reason not to purchase it.
The connector is also important. The most common connection types are Type A and Type B. Type A, which has 19 pins, is the most typical and the one that should be purchased in most situations. Type B connections with 29 pins are sometimes sold as a premium product, and while they do offer a higher bandwidth, it is not needed at resolutions of 1080p or lower.
Finally, make sure that any HDMI cable purchased is a Category 2 or "Cat 2" cable. These cables are tested to carry the bandwidth of resolution 1080p and lower. A Category 1 cable, should one be found, is most likely a true sub-standard product and may not function properly.