There is a wider selection of options if you are prepared to pay a monthly subscription. Subscription services can be delivered by your aerial (eg TopUpTV), by satellite (eg Sky), cable (eg Virgin) or your telephone line (eg BT).
Terrestrial subscription TV uses similar technology to free DTV and provides additional channels. Although all TopUp set top boxes will also receive free DTV, not all Freeview boxes are TopUp compatible.
The largest market share belongs to satellite TV provider Sky, who offer a wide range of services, in a variety of packages. Live Sport and Movies on demand are available in premium packages with simpler and cheaper packages. A subscription includes a sophisticated set top box with recording facilities and a deluxe version is available for a premium payment providing even more sophistication and access to the widest range available of high definition (HD) services.
Virgin Media offer a subscription service via cable which is again available in a variety of formats. Their premium service also offers sport and movie channels as well as a set top box with multiple recording possibilities and a more limited high definition service.
The most limited option is currently offered to broadband customers of phone company BT which offers a limited range of services on top of those offered by Freeview.