Career Outlook and Compensation
Individuals with a master’s degree in psychology often find work in industrial organizations in different capacities mainly in Human Resources Development. However, those who are equipped with marketing, sales, advertising, and public relations skills enhanced by a master’s degree in psychology specializing in crisis management and response occupy more dynamic positions as the public relations officers or specialists in a business organization. They make use of their extensive knowledge and communication skills to keep the company’s image as untarnished as possible to gain the support of consumers, investors, and the general public as a whole regarding community issues such as health and environmental concerns.
They will be responsible in handling press releases, arrange interviews of company executives, and organize events to launch a new product, to sponsor causes or competitions, or to provide any form of support to the public as a way of drawing positive attention to itself as a way of promoting the company as a successful and stable business organization. At the same time, they are expected to have a ready plan to address any inadvertencies or unforeseen development and occurrences. This way, the negative effects can be immediately contained and arrested at the soonest time possible in order to squelch any negative publicity that can possibly arise.
Their work is often considered as invaluable by management; hence, they may be required to accompany top management echelons in their business travels.
In as much as individuals with enhanced skills in crisis management occupy a broad range of professions, salary structures are varied and will depend whether they are hired directly by the business organization as individual specialists or as part of a public relations firm. Nevertheless, the Bureau of Labor Statistics provides the following information regarding the earnings of public relations specialists:
As part of a company or enterprise management: $55, 530
As professional in business, political, labor, and comparable organizations: $55.460
As part of advertising, public relations groups: $55, 290
In colleges, universities, and other educational institutions: $46,600
In local government: $51,340
The work involved appears to be daunting yet it presents a lot of attraction to those who are constantly seeking some form of challenge in their careers. Rather than be affected by stress and anxiety, career individuals who will be taking up crisis management in distance education are aware that they need to gear up in order to meet a current business trend.