In addition to practicing density calculations and measuring techniques, this activity provides a great opportunity for significant digits practice.
First, it is necessary to help students understand how to read their centimeter rulers. (In other words, what decimal place can the rulers read to?) Secondly, direct students to count the number of signifcant digits in their measurements. Third, remind them that they need to round their multiplication and division calculations to match the number of significant digits in their original measurements.
The next article in this series, titled "How Thick Is Aluminum Foil: Student Version," contains a handout that you can cut and paste into a word-processing progam and use with your students. Feel free to adapt it to the level of your students. Steps may be added or omitted to make the process more inquiry-based, as well.