These are the consequences I use:
First offense: Warning. No punishment
Second offense: Lunch or morning detention
Third offense: Phone call to student at home
Fourth offense: Phone call to parent(s) at home
Fifth offense: Visit to the principal
Very rarely does a student go past a third offense. By then, they realize that you are serious about discipline, and begin to act appropriately. Of course, you may modify any part of the ticket and consequences to adapt them to your preferences.
If you are consistent with using the tickets at the beginning of the school year, you will find that by the end of October/early November, you will rarely use them any more.
Behavior tickets are not appropriate for severe or chronic student behavior issues. For example, fighting, theft, destruction of property (school or another student's), etc. Situations like those would require immediate administrative intervention. Read more classroom tips about creating a positive classroom environment, and applying levels of responsibility in our classroom management section right here at Bright Hub.