In a yearbook, the theme is the idea that will express the story of the school year. The theme is carried out through the text, photos, and layout designs on every page of the yearbook. Think of it as the thesis statement for the yearbook; every page created relates back to the thesis in some way.
A theme should be specific to one year at one school; even if the theme itself is somewhat generic, it should be used in a way that is unique. Once your staffers have chosen the theme, they will need to brainstorm ways to incorporate it throughout the book, both verbally and visually.
If you want a creative and catchy theme, but are unsure where to begin, try these ideas:
- Yearly Theme. If this is a special year in the history of your school, tie the theme into that history. The theme could be "Bicentennial Men and Women," if it's your school's bicentennial. Or, if it's the 4th year your school has been open, consider a theme like "Four Score!" or "Quarter Time." In the year 2007, several yearbook staffs used a spy theme with the "007" connection to the year.
- Mascot Tie-In. The theme can revolve around the school's mascot. If the mascot is some type of bird, consider a theme involving flight, such as "Taking Flight" or "Soaring Above." If the mascot is a large cat, you might choose a theme like "On the Prowl."
- School Colors. A color theme, such as "Red, White, and True Blue" or "The Golden Standard" can be chosen.
- Catch Phrases. Choose popular or catchy phrases for the theme, too. They don't have to relate directly to your school on the surface; that part will come later when you develop your theme. Consider using catch phrases like, "One in a Million" or "Simply the Best." Just remember, the theme should actually apply to the school; if you can't think of anything within the school that applies, it's time to pick a different theme.
- Visual Symbols. Sometimes themes are wordless. They might include a shape, like a circle or a square; they might be a series of colors or an "X" design. These types of themes are gaining popularity, but can be difficult to incorporate.
Whichever theme is chosen, remember, it should relate to this particular school year, be easily identified and understood by your readers, and incorporated verbally and visually throughout the book.